INS ECOSYSTEM

Bridging the Gap Between Consumers and Grocery Manufacturer

There are so many tokenized platforms springing up in recent days but am really much impressed about this.

INS Ecosystems is the first decentralized ecosystem globally that connects manufacturers of grocery items with its consumers.

INS — What is this?

It’s a consumer ecosystem that is decentralized, controlled by blockchain

Overview

In a world where the grocery market segment is expected to expand up to 8.5 trillion US dollars in 2020, INS Ecosystem has weighed its options to leverage on this exponential growth. At present its reached tipping points digitally, with a majority of its traffic coming in from online sources. In 2015, this value was 98 billion US dollars and is expected to rise to 290 billion US dollars in 2020. Despite these great-looking numbers, there are two challenges that don’t seem to be answered in this trillion dollar business cycle; one is that there is much abuse caused by the retailers for grocery items; next, it the promotional activities that are ineffective.

How does this happen? The retailers tend to dominate the grocery market and these revenues are captured by retail chain giants who make the most of being the middleman. Apart from this, they also create the rift between the suppliers and consumers. These giants also have the authority over the manufacturer on how food is presented (grown, packed) and how it is packed and sent in for promotions.

Another factor we see affecting the consumer is the lack of promotions that work well. That’s not to say that these retail giants aren’t spending on promotions — it’s just that they aren’t reaching the right audience because these are outdated practices that don’t reach their potential consumers. At the moment, the spending it about seventeen percent of the manufacturer’s sales, that about fifty billion dollars in spent on ineffective practices.

Before i go deep down into INS platforms and how it works, i will quickly give a quick explanation of Cryptocurrency and Tokens for those that do not understand the what and hows of these terms. You can skip this part if you are already do.

SO WHAT IS CRYPTOCURRENCY?

I first heard about Bitcoin in 2012 but i didn’t “get it.”

Terms like decentralized, crypto trading, distributed and disintermediatipiqued my interest, but I lacked the technical understanding to really understand what I was looking at.

I started reading up a bit more in 2015. However, only after a deep dive over the last 1 year do I feel like I’ve even begun to wrap my head around it.

A cryptocurrency is a form of payment which is similar to the currencies commonly used such as United States Dollar or the British Pound. However, unlike these currencies, cryptocurrencies are decentralized. There is no central government to print more of them out to cause inflation. In fact, cryptocurrencies have been formulated to gradually decrease in production as time goes by. Bitcoin, for instance will never have over 21 million coins in dissemination.

WHAT IS TOKEN?

A token is a representation of value, a sort of digital asset (dasset). The Ethereum developers decided to standardize this process, and so the ERC20 ‘Token Standard’ was created. This templated-contract standardization contains a series of functions that enables the issuance, distribution and control of the assets in a formalized, standardized manner.

A token standard allows for the ease of interoperability between DApps (decentralized applications built on the Ethereum public chain) and the tokens built by the programmers.

HOW INS PLATFORM WORKS

The INS platform is a decentralized marketplace that allows manufacturers to join, publish their products for sale, carry out promotion and loyalty campaigns, and get feedback from consumers. It enables consumers to order those products and facilitates the order fulfillment process. To become an ecosystem participant, the user creates an account on the INS platform. During the registration, the system will create a user profile and a wallet. Each participant of the ecosystem will be provided with a wallet that preserves all data in the decentralized database and interact with other parties, utilizing smart contracts. INS token will be the only means of exchange for handling all types of rewards and one of the means of payment within the INS ecosystem. INS tokens will also be accepted as a payment method in partner services.

INS — BENEFITS

Having INS in place that both manufacturers and consumers reap benefits of a decentralized system in place for grocery products; let’s take a look at how this will help both parties.

It connects manufacturers with consumers directly
Eradicated domination by retailers
Facilitates better operations and many smarter working contracts
Has a strong loyalty programme that benefits the consumer

Consumers Benefit?

- They will be able to purchase produce, groceries, and meat items at a significantly cheaper price than what is available on the market

- Consumers will no longer have to deal with long shopping lines, inefficient billing systems and can make their purchases hassle-free with this system from the comfort of their own homes

- You will not be making purchases from one supplier, who may not support a particular brand or product, you will be able to shop across their competitors and leverage on their availability

- Get the best deals possible because you will be able to compare prices online without having to physically visit their stores

Manufacturers Benefit?

With this decentralized system, they will be able to monitor and take full control of the prices and listing of their products. They will not be governed by marketplace forces and will not have to oblige to the retailers’ terms and conditions.
They can independently retain their consumers with their own loyalty programmes and incentives that will not be blocked by retailers
All the feedback from their consumers can be directed to them easily without any restrictions

HOW DOES INS ECOSYSTEM HELP WITH FOOD WASTE?

INS will play a key role in getting rid of food miles. Consumers will have unimpeded access to the manufacturer’s produce, and even farmers. The ‘pull’ system will reduce the inventory that will decrease this waste.

Trade Promotions will be far more effective in reaching the potential client. The help from INS will ensure the market efforts actually reach the potential consumer and this money does not go to waste. The manufacturers have to spend almost seventeen percent of their produce for the marketing and trade efforts. However, studies show that these retail giants direct this money into growing the retail distributors and wholesalers. This benefits rarely benefits the consumer.

TOKEN SALE TIMING

The supply of tokens is limited to 50,000,000 INS and will be demand driven as the performance of investment products improves and more customers will want to access products. It is possible that at some point in the future we will experience an extreme shortage of tokens

Token Price: 1 ETH = 300 INS

Token Sale Start: : 04 December 2017, Monday, 11:00 AM

TOKEN DISTRIBUTION