panjilaras: TANZŌ ICO

TANZŌ aims to be the global online marketplace for handmade and extraordinary items

TANZŌ aims to be the global online marketplace for handmade and extraordinary items. Our main goal is to become a synchronized social platform, based on a completely decentralized trusted system, which ensures that all parties involved in any given transaction are equally protected.

About TANZŌ

TANZŌ is a first-of-its-kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors and listings of mass-produced replica items.

Most well-known e-commerce platforms don’t make it easy for true crafters to sell their unique items at fair prices. Crafters are forced to compete directly with wholesale vendors and traders who sell counterfeit or mass-produced replicas on the very same platform and at much lower prices. Often, it even becomes difficult to spot an authentic handmade item among the volumes of low-quality items that come up in the search results.

TANZŌ’s blockchain-powered identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to the potential buyers that all goods are truly handmade by the actual crafter who sells them.

TANZŌ uses geolocation and timestamp functionality, in combination with blockchain technology, to verify the identity and authenticity of each new crafter, as well as each new item. On TANZŌ, all crafters are real and are selling their own handmade goods under their own name. TANZŌ’s integrated review system relies on the smart contract records from each buyer-seller transaction, ensuring that all item reviews come from people who have actually purchased the item.

Features

TANZŌ BUSINESS PLAN:

There are three main components which will define the success of the platform: Sellers, Buyers, and Products. The priority for TANZŌ as a platform will be to keep the growth of these three elements proportional to ensure enough liquidity and interactions on the platform. The medium-term assumptions for active crafters as a median across all categories is to reach 29 sales on average per month.

The TANZŌ team intends to grow organically through customer satisfaction and engagement. Common strategies, such as upsell and cross-sell will not be sufficient. TANZŌ intends to use the power of its community through self-regulation and crowd moderation to increase engagement of both buyers and sellers.

We expect an exponential growth of the user base on a year per year basis until we reach critical mass. It will be critical to attracting artisans from different domains and product categories in order to increase the interest of buyers. 95% of customers look at products ratings before making a purchase decision.

TANZŌ will provide them with additional metrics they can easily identify and understand, such as:

– Quality of product ratings.

– Crafter ratings.

– Access to comments from other verified buyers.

As the user base grows, so will trust in the platform, and consequently the sell-per- customer rate. A lower fee for the buyers is a key element of the TANZŌ platform. The business plan is based on a maximum fee of 1.5%, it can go down to as low as 0.3% and as much as 35% of all fees will be returned to the platform users to reward the community (see Reward program).

TECHNICAL INFO

Token economy:

TANZŌ token (TZO) is an ERC20 token.

TZO will be used as a utility token for the following platform activities:

– Up to 1.5% fee for the platform

– Blockchain transaction cost

– Crafter rewards and incentives – Buyers rewards and incentives

TZO is the TANZO platform enabler. The only purpose of the issued ERC20 token will be as a fuel for the platform. The TANZŌ platform will not be able to operate without its native token (TZO). All blockchain transaction costs will be covered via the TZO token.

Being an integral part of the platform, TZO tokens will be used to facilitate product exchange, which in turn will enable TANZŌ’s global expansion.

TZO functions as a utility token in the trading and rewarding systems. It is used to incentivize users who continually add value to the community. The TZO encourages cooperative behavior among users in the community, which is an important factor in the organic expansion of TANZŌ.

All fees incurred for activities such as product listings, renewals, and platform commissions on sales and other activities will be based on TZO.

TANZO’s fees are projected to be 68% to 83% lower than those on competitive marketplaces. The fee for a product exchange is as high as 1.5% from the cost of the product and can go down to as low as 0.3%. These fees will be covered with TZO token. No transaction/purchase/product rate or any other platform activity will be done without TZO token.

PROBLEMS OF CRAFTERS & BUYERS

Crafter’s problem

Lack of international marketing knowledge

Lack of trust in buyers (usually entrepreneurs not specified)

Lack of direct communication with potential purchasers

We can not present our products with fair competition

It is difficult to direct traffic to product list

Barriers to proper expression of themselves and their products

Inconspirmed buyer’s fear

Buyer’s problem

It is difficult to confirm who the creator is claiming to be

It is difficult to confirm that items are really handmade

It is difficult to confirm that the producer does not use the market by giving counterfeit goods as legitimate

It is difficult to confirm that producers do not sell mass-produced products for profit

Lack of reliable review

Benefits of the TANZO platform

Comprehensive and easy-to-use service

Low price

Transaction costs are low

Payment by popular encrypted communication (ETH, BTC)

Transparent and distributed bonus and compensation system

Proof of product authenticity – Proof of identity by block chain

Customer communication tool

Detailed sales analysis

Reliable review encouraged by compensation system

TZO token for platform service at special rate payment

PRODUCT: TANZO PLATFORM

PROBLEM

Most, e-commerce platforms are not suitable for producers who want to promote crafts to sell their own design products fair prices., Producers are obliged to compete directly with wholesalers and traders who sell counterfeit goods and mass-produced goods on the same platform at a much lower price.

Sometimes it can difficult to find genuine handmade items within the amount of low quality knockoffs that mess up search results.

SOLUTION

Also, to potential buyers, it is guaranteed that all goods are handmade by the writer actually selling them.

However, TANO gives users incentives to use TZO tokens as the default currency for transactions by lowering withdrawal fees, removed them completely, or by issuing a bonus TZO token as a remuneration for special outcomes.

TANZO uses the geolocation and timestamp function in combination with block chain technology to verify the identity and reliability of each new creator and each new item.

When TANZO’s Smart Contract System meets predefined conditions (verified profile, submitted product information, verified fee, payment provided before shipment, etc.), the producer and its creator on the block chain You are responsible for registering the product.